Launch with a message that lands.
For fast-moving teams who need clarity, alignment, and copy that ships.
TL;DR
TL;DR
What I Do
→ Positioning into messaging
→ Strategy and copy, together
→ Senior-level work, no handoffs
Who I Work With
→ Series A–B & scale-ups
→ Consumer-facing, brand-led
→ Founders, PMMs, and GTM owners
How I Work
→ Pre-launch, refresh, or reset
→ Short, focused engagements
→ Async, real-time, or in the room
Clarity isn’t optional when you’re under pressure.
When you’re racing toward launch, the message can quickly lose focus.
Input flies in. Docs multiply. Everyone’s pushing forward — but no one’s fully aligned on the story.
I help founders, PMMs, and marketing leads get clear on what they’re saying, how to say it, and deliver copy that’s launch-ready.
Partner to global & scaling companies.
Get your story straight from strategy to ship.
1. Clarify Your Proposition
✓ Define what you do, who it’s for, and why it matters — in words your team and customers can rally around.
2. Consolidate Your Messaging
✓ Bring together everyone’s input into practical messaging that aligns product, marketing, and leadership.
3. Craft Launch-Ready Copy
✓ Write sharp, strategic copy that brings the story to life — and helps your team ship with confidence.
Big brand thinking. Startup speed.
Hi, I’m James Aviaz — award-winning copywriter and founder of Modern English.
I’ve worked inside fast-moving teams (ex-Uber, Spotify), so I know how the pressure to ship can bury the story.
Now, I bring the outside perspective teams need to deliver clear, consistent, compelling messaging — fast.