Get the words right when they matter most.
I work with founders and marketing leaders to define how their company positions itself at pivotal moments.
Trusted by teams navigating fast-moving, high-stakes work.
When language has to hold up under scrutiny.
I’m James Aviaz, founder of Modern English.
I’ve worked in-house at Uber and Spotify, where messaging had to withstand rapid growth, public attention, and internal complexity.
Today, I partner with leadership teams to clarify positioning for launches, market entries, and company resets.
The result isn’t just copy. It’s language teams can align around and confidently take to market.
The work I’m brought in to do.
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Define a clear, defensible position that leadership can align around and confidently defend.
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Structure the core messages and proof points teams use to communicate with clarity and consistency.
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Develop the narrative that frames the launch and guides how it’s introduced to the market.
“James was pivotal in shaping Pilot’s brand positioning, verbal identity and approach to storytelling. He truly captured the spirit of the brand and helped in crafting impactful messaging that resonated with our users.”
– Former Head of Design, Eucalyptus
Let’s talk it through.
Planning a launch, reset, or high-visibility announcement?
Book a call or leave me a message.