Get your messaging up to speed.
When something’s changing, launching or becoming harder to explain.
If messaging lags, everything else does.
With the right language in place, your business can keep moving without getting held up by the words.
Don’t waste your launch moment
If your proposition isn’t clear immediately, you lose attention before people know why they should care.
Stop underselling the business you’ve become
If your positioning hasn’t caught up, buyers judge you on an outdated version of what you do.
Don’t lose customers as your offer gets more complex
If your messaging doesn’t make the offer easy to navigate, buyers miss what’s relevant to them.
From global brands to growing companies.
Featured Project:
Heidi
Around Heidi’s Series B, I helped shape its positioning and messaging as the company expanded beyond medical scribing into broader AI care.
“James played a key role in shaping how Heidi presents itself to the market as the product evolves. His work clarified our position and how we talk about the product and the category.”
Leah Mahtani
Former CMO, Heidi
One person across strategy and copy.
I’m James Aviaz, a Senior Copywriter & Messaging Lead, formerly in-house at Spotify and Uber in New York.
I handle positioning, messaging and final copy myself, so the person shaping the direction is also writing the words.
I’m based in Melbourne and work with clients globally.
Let’s get your language unstuck.
Tell me what you’re working on and where language is getting in your way.