Make your message land.
Messaging clarity for the moments that matter most — launch, raise, or reposition.
Trusted by global and fast-growing brands.
Big-brand expertise. Startup speed.
I’m James Aviaz, founder of Modern English.
Previously at Uber and Spotify, where I helped keep their brand expression sharp as they scaled fast.
Now I partner with founders and marketing leaders to shape clear, consistent, and compelling messaging in pivotal moments.
Copy is just the deliverable — clarity is what truly delivers.
Most teams ask me for “copy.” What they really need is clarity — one message that brings everything together.
A message that connects your brand to your audience, your product to its story, and your team around a shared direction.
That’s when I step in — to bring everything back into focus.
Flexible, fast, and flat-fee.
Get a message your team believes in and your market understands.
Sprint (4-6 weeks)
From scattered inputs to one clear, confident message.
Stewardship
Ongoing partnership to keep your message sharp as you scale.
What you get:
1. Strategy
Sharpen what you stand for.
→ When the story feels muddled or too many versions are floating around.
2. Craft
Make it unmistakably clear.
→ When no one can quite say what you do — or why it matters.
3. Creativity
Make it resonate everywhere.
→ When the message doesn’t land across brand, product, and marketing.
Former Head of Design, Eucalyptus
“James was pivotal in shaping Pilot's brand positioning, verbal identity and approach to storytelling.”
EDI Leader, Audio Company
“James's thoughtful approach and fresh perspective made working with him effortless and left a lasting impact.”
Let’s make your message land.
Got a launch, raise, or reposition coming up? Let’s talk.