Messaging that scales.

I help startups sharpen their positioning, story, and voice as they grow.

James Aviaz, Brand & Messaging Lead

Big-brand expertise at startup speed.

I’m James Aviaz — Brand & Messaging Lead, and founder of Modern English.

I’ve worked inside fast-growing tech brands (ex-Uber, Spotify) where the message had to be memorable, move people, and match the company’s ambition.

Now I bring that same energy as outside support to startups.

TL;DR

→ What I do: positioning + messaging for brand and GTM
→ Who I work with: Series A and up
→ How I work: sprints or ongoing

Working with startups and global companies.

Growth brings complexity at every stage.

I make it simpler in three ways:

✔ Set a position your team backs
✔ Make your message stand out
✔ Keep your voice consistent

Because without clarity, even great teams get stuck.

How we’ll work together:

1. Define your positioning

Find a position that’s clear, believable, and holds up.

2. Get your message straight

Build a story, voice, and key messages that people buy into.

3. Set the language

Lock in the words to keep things clear and consistent.

I can do one-offs or ongoing.

Messaging Sprint

4-6 weeks

A focused sprint to get your positioning and story ready for launch.

Messaging Partner

Retainer

Ongoing support to keep your message clear and consistent as you scale.

  • "James was pivotal in shaping Pilot's brand positioning, verbal identity and approach to storytelling. He truly captured the spirit of the brand and helped in crafting impactful messaging that resonated with our users. His expertise and thoughtful, collaborative approach brought immense value to the project."

    — Olivia King, Former Head of Design at Eucalyptus

  • “James has a talent for simplifying complex ideas into clear, human language. We had been struggling to communicate consistently, but with his help, we found a clear and confident voice that truly connects with our audience. His thoughtful approach and fresh perspective made working with him effortless and left a lasting impact.”

    — EDI Leader, Audio Company

Let’s talk about your messaging.

Send me a note — I’d love to hear what you’re building.